At HOULA, we’re passionate about creating swimwear that not only feels good but also does good. Our mission is simple: to provide people with comfortable swimwear that allows them to play in the waves while prioritizing sustainability every step of the way.
Inspired by love for the ocean and a desire to make a positive impact, HOULA was born. Founded by Heather, an avid beach lover, and inspired by Bo, her adventurous catahoula mix, we are on a mission to redefine swimwear with a focus on sustainability and a love for the waves.
Bo isn’t just a mascot; he’s the heart and soul of our brand. Adopted from Hawai’i while we were living there, Bo’s connection to the ocean runs deep. His enthusiasm for adventure and play, combined with his deep love for the ocean, became our vision for HOULA and our commitment to sustainability.
At HOULA, we draw inspiration from the vibrant and distinct markings of the Catahoula breed. This breed is unique just like our patterns for our swimwear. We like to focus on bold, bright, and playful swimwear prints for someone who is always ready for the next adventure!
Watching Bo play in the waves reminded us of the importance of protecting our oceans and preserving them for future generations. We are constantly reminded that our actions today have a lasting impact on the world around us.
We’re proud to say that sustainability is at the core of everything we do. We understand the impact that traditional swimwear production can have on the environment, which is why we’ve made it our mission to do things differently.
From using recycled fabrics made from ocean waste, recycled and reusable mailers, and partnering with ethical manufacturers, we’re dedicated to minimizing our environmental footprint, while maximizing our positive impact on the planet.
When wearing HOULA, you’re not just investing in stylish and high-quality swimwear; you’re also supporting a more sustainable future for our planet. Together, let’s make a splash for sustainability and protect the oceans we love.
All of our swimwear is made from recycled fibers, such as REPREVE® and ECONYL®. Our fabrics are certified by GRS & U Trust® and crafted from reclaimed fishing nets, plastic bottles, and post-consumer waste. Designed to withstand saltwater and chlorine, they boast UV protection of 50+ and offer exceptional body-enhancing features.
We only partner with ethical manufactures. Our two main producers not only select materials that are environmentally friendly and ethically sourced, they prioritize the well-being of their employees. Our commitment to sustainability and ethical practices extends to every aspect of our supply chain. By partnering with manufacturers who share our values, we ensure that our products not only meet the highest standards of quality but also contribute to a better world for all.
At HOULA, we are more than just a swimwear brand. We promise to prioritize sustainability in every aspect of business. We promise to deliver swimwear of the highest quality, crafted from certified recycled fibers. We promise to uphold ethical standards throughout our supply chain. We promise to be transparent and put our customers first.
Join us on our journey to a more sustainable future—one splash at a time. Whether you’re catching waves, playing in the pool, or simply soaking up the sun, HOULA has you covered with swimwear that feels as good as it looks.
Coming soon!
Have questions or want to learn more about HOULA? Reach out to us—we’d love to hear from you!
• Email: hello@houlaswim.com
• Follow us on Instagram: @houlaswim
• Like us on Facebook: /houlaswim
Thank you for choosing HOULA, where sustainable swimwear meets endless summer adventures!
